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Senior Marketing Manager - Hospital And Large Practice Boston United States Job
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| Employer: |
GE Commercial Finance. |
| Date posted: | 02/18/2010 |
| Job Ref No: | 1096658 |
| Country: | United States |
| Location: | Boston |
| Category: | Commercial Marketing |
| Job Description:
Marketing Strategy · Work with pricing and upstream marketing to develop and implement pricing strategies · Help assess portfolio competitiveness, current and future state and track competitive activity and positioning. · Develop (product/segment) marketing & communication plans that encompass new product launch, advertisement, promotional programs, user events, webinars, tradeshows and other marketing campaign venues to help achieve P&L business objectives. Oversee New Product Introduction/Commercialization · Participating in the new product launching team and develop Go-To-Market Plan for new product introduction · Develop sales training, collaterals, campaigns, and other tools for new product introductions, including identifying value proposition and competitive advantages · Collaborate with Upstream to define product packages and configurations. · Contribute to annual Growth Playbook Drive Growth Program · Identify opportunities and areas of need and develop promotional program to capture revenue opportunities or to defend sales opportunities · Track effectiveness of promotional program an respond accordingly · Develop tradeshow strategies (messaging, product mix, workflow, demonstration etc.) · Foster install base customer relationship through such venues as user summit, customer event, user group, newsletter etc. Channel Management (Sales Support) · Develops sales tools such as sales presentations, collaterals and ensures impactful product demonstrations in the field · Lead regular Quick Market Intelligence calls with sales to provide up-to-date market/product information and to address concerns · Provide support to sales enablement in assisting sales in quoting and configuration. · Own specific trade shows, show sites and customer visits in conjunction with the Events and Sales teams. · Work with P&L upstream marketing teams to supply sales force with product positioning, training materials, brochures and other tools required for execution of growth objectives Qualifications/Requirements · Bachelors Degree in Marketing, Communications, Healthcare Administration or Business · Minimum of 8 years of product marketing, sales and/or clinical product applications experience (must include minimum of 3 years product marketing experience with technical products) · Minimum of 3 years product commercialization experience launching technical products. · Ability to travel up to 40-50% · Willing to submit to a background investigation, including for example, verification of your past employment, criminal history, and educational background · Willingness to take a drug test · Willingness to work in Boston, MA · Must be legally authorized to work in the United States, without restriction Additional Eligibility Qualifications GE will only employ those who are legally authorized to work. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen. Desired Characteristics · MBA or Master’s degree in Marketing, Business Administration or related field · Minimum of 10 years experience in marketing, commercial or product marketing · Minimum of 7 years of Clinical or Medical Software Industry experience · Deep marketing expertise in market & customer insights, product commercialization and branding · Leadership skills to lead teams and shape/lead growth vision and marketing strategy · Team oriented – ability to motivate and work well with diverse, cross-functional teams · Strong organizational and project management skills, able to plan, meet deadlines, prioritize projects and manage a cross-functional team. · Experience with customer interaction, marketing and sales experience · Healthcare product/industry acumen, knowledge of products within a product category · Strategic planner and clear thinker with ability to drive change across the modality - Innovation – develop new ideas through collaboration and execute on creative ideas · Assertiveness – strong influencing skills across business functions; confidence to share difficult messages and defend decisions and make judgment calls · Ability to formulate and implement strategic marketing plans · Ability to conceptualize, organize and manage projects · Energized, passionate change agent with strong influence skills · Experience interacting and coordinating multiple functions (working in a matrix organization) · Excellent oral and written communications skills · Must exhibit the following behaviors - Critical Thinking - Teamwork - Self-starter | |
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